DIGITAL INNOVATION AND TRANSFORMATION MANAGEMENT
(obiettivi)
Digital Innovation and Transformation Management provides a comprehensive suite of strategy concepts, tools, methods and perspectives to understand and manage your way through a digital transformation and to develop a strategic response to the emerging digital revolution and to then align your organization for effective strategy execution. Digital Innovation and Transformation Management course is designed to lead and execute digital innovation initiatives and develop new business models for existing and nascent companies in a wide range of industries. Future-proof your organization by leveraging human-centred innovation and the power of digital technologies, to tap into customer insights and to deliver sustained competitive advantage by developing new products and services, entrepreneurial initiatives, innovative start-ups, consulting in strategic, marketing and R&D management. This course serves as the capstone course for the Data science for management program. As a capstone, the goal is to integrate technological and managerial perspectives. The course provides a comprehensive suite of strategy concepts, tools, methods and perspectives to understand and manage your way through a digital transformation and to develop a strategic response to the emerging digital revolution and to then align your organization for effective strategy execution. The course is designed to lead and execute digital innovation initiatives and develop new business models for existing and nascent companies in entrepreneurial ecosystem. Students will be able to learn the key theoretical and conceptual categories (knowledge and understanding) that show an entrepreneurial approach to digital innovation and transformation management. Students will be able to apply professional scheme, models and tools learned using cases studies, also making judgements and contributing to lecture interactions during presentations and discussions in class (communication skills). Students will be able to learn how to learn, since digital innovation generates changes and evolves over time.
|