Students will be able to learn the most important
theoretical and conceptual categories that illustrate
a "strategic management approach" to
technological innovation: industry dynamics of
technological innovation, formulation of
technological innovation strategy, and
implementation of technological innovation
strategy. In addition, they will be able to learn the
logic of business modeling, the concept of business
model and the specific framework of business
model canvas
Students will be able to apply what they have
learned using examples and cases that illustrate
the "strategic management approach" to
technological innovation. In addition, they will
be able to use business model and business
model canvas as visual thinking methods to
illustrate how firms create, distribute and get
back value generated for customers, suppliers,
employees and other stakeholders